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The challenge is how to convince listeners to follow radio content on different devices – radio not on ‘a radio.’ ”Įdison Research’s Share of Ear® study is the only research that measures the entire world of audio, looking at platform of listening, time of day, device on which the audio was consumed, the kind of programming, and the location of listening. listeners from their cars, where traditional radio is easily available, to their homes, where radio must be accessed on different devices. “We know that the pandemic has shifted U.S. To realize growth, radio has to capitalize on its content being available beyond just a traditional radio receiver,” said Laura Ivey, Director of Research at Edison Research.
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“There are many outlets for Americans to listen to free broadcast radio, including the smartphones that we know are ubiquitous in our population. Although streaming AM/FM content continues to see small amounts of incremental growth each year, and at 12% is the highest measure yet, the largest amount of listening goes to the over-the-air (OTA) signals from devices such as car radios and clock radios. is now available through a variety of digital apps and devices, making radio listening possible on computers, smartphones, smart speakers, and through radio station websites, apps, and third party apps.
The most recent Share of Ear® study from Edison Research finds that 12% of all AM/FM radio listening is via streaming, while 88% of listening is done to a traditional, over-the-air radio signal.ĪM/FM radio content in the U.S. Edison Research’s Share of Ear® shows highest proportion ever of AM/FM Listening to streaming v.
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